How to sell vacant land without an estate agent in the UK

Do you have land to sell in the UK? If you own land and are thinking about selling it you’ll want to know what your options are.

Some people choose to sell their land through an estate agent but it’s not the best choice for everyone. An estate agent might be able to find a buyer (but they also might not) and you’ll have to pay them a hefty commission at the end.

Here’s how you can sell your vacant land without an estate agent. 

Market your land
Show your land
Negotiate and close
Keep it legal

Market your land

If you don’t market your land, how will people know you’re selling it?

There are various ways you can market your land and you’re not limited to choosing just one. You can bombard the world with your land if you want to, making sure every single person who could see it, does. 

How can I market my land?

Put posters around town

Tell friends and family 

Post it on classified ad sites (such as Gumtree and Ebay)

Put up a large sign outside the house – subject to local planning rules 

Pay to sponsor your post on social media so it’s seen by more people without having to ask people to share it.

Create a website 

Put a flyer in your local newsagent

Put it in your local newspapers

Post on social media (facebook, instagram, twitter)

Send postcards to neighbouring houses. – Neighbours or their friends and family may be interested. 

Make sure to include all the details that people will want to know straight away: location, size, price and your contact information. It can also be helpful to give people some ideas of what the property is best used for. 

And, if you’ve exhausted all of these options or are just looking for something a little more out of the box, we’ve got 4 more creative ways to market your land for sale.

Show your land

When someone contacts you about your land, make arrangements to show it to them. Showing your land means you’ll hear directly from the potential buyers so you know what’s important to them which could also help you market the property.

You may prefer not to be there whilst they’re viewing the land, but it can be helpful for you to walk them through, show the different features and most importantly, be there to ask any questions they have there and then. This also gives you a better chance of talking up your land too.

Negotiate and close

When you meet someone who is interested in buying your land, invite them to make you an offer. Remember: no price is final; you’re each sharing your starting point and then trying to find ways to meet in the middle, which could include lowering the price, adjusting the terms, or providing some other kind of incentive to the deal.

Keep it legal!

One of the reasons why people sell through an estate agent is because the agent can help negotiate the challenging parts of the contact and ensure all parties are protected. You’ll want to carefully research your obligations and requirements before you commit to anything. For instance, a contract is not binding until it’s in writing. A verbal offer isn’t legally enforceable. In Brief’s article ‘the law regarding the buying and selling of land’ is a great starting place for your research. 

And if you’ve not got the time to research the legalities of selling your land? We can help. 


SM Land Buyers can buy your land for a quicker, hassle-free option. We’ll make you an offer with no obligation to sell. We buy land across the whole of the UK. So, if you’re considering all your options, get in contact with us today.

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